What Makes You Unique?

Brent Laminack November 03, 2011

What makes your business or organization unique? What should people deal with you, rather than any of the other similar outfits? What makes you stand out from the crowd? This is the sort of information the home page of your site should convey. Some call this the unique value proposition. Another way of thinking about this is the answer to your prospect's question "Who are you and why should I care?" I thought about this again the other week when we lost a client. Yes, that does happen on occasion. This was a client who never updated their site, never wanted the site to a hub of business activity, wouldn't listen to any of our suggestions or proposals. They moved to a different service provider. I asked them the obvious question: "why?" This was his reply:

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Hi Brent,

I was in one of your HTML/CSS classes at Emory. IE9 rolled out as promised, and I have already upgraded to it. It has a few...

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